Saturday, May 23, 2020
Are newspapers dying? ThatÃ¢â¬â¢s the raging debate these days. Many say the demise of the daily paper is just a matter of timeÃ¢â¬âand not much time at that. The future of journalism is in the digital world of websites and appsÃ¢â¬ânot newsprintÃ¢â¬âthey say. But wait. Another group of folks insist that newspapers have been with us for hundreds of years, and although all news may someday be found online, papers have plenty of life in them yet. So whoÃ¢â¬â¢s right?Ã Here are the arguments so you can decide. Newspapers Are Dead Newspaper circulation is dropping, display and classified ad revenue are drying up, and the industry has experienced an unprecedented wave of layoffs in recent years. A third of the large newsrooms across the country had layoffs between 2017 and April 2018 alone. Big metro papers such as the Rocky Mountain News and Seattle Post-Intelligencer have gone under, and even bigger newspaper companies such as the Tribune Company have been in bankruptcy. Gloomy business considerations aside, the dead-newspaper people say the internet is just a better place to get news. Ã¢â¬Å"On the web, newspapers are live, and they can supplement their coverage with audio, video, and the invaluable resources of their vast archives,Ã¢â¬ said Jeffrey I. Cole, director of USCs s Digital Future Center. Ã¢â¬Å"For the first time in 60 years, newspapers are back in the breaking news business, except now their delivery method is electronic and not paper.Ã¢â¬ Conclusion: The internet will kill off newspapers. Papers Arent DeadÃ¢â¬âNot Yet, Anyway Yes, newspapers are facing tough times, and yes, the internet can offer many things that papers canÃ¢â¬â¢t. But pundits and prognosticators have been predicting the death of newspapers for decades. Radio, TV, and now the internet were all supposed to kill them off, but theyÃ¢â¬â¢re still here. Contrary to expectations, many newspapers remain profitable, although they no longer have the 20 percent profit margins they did in the late 1990s. Rick Edmonds, a media business analyst for the Poynter Institute, says the widespread newspaper industry layoffs of the last decade should make papers more viable. Ã¢â¬Å"At the end of the day, these companies are operating more leanly now,Ã¢â¬ Edmonds said. Ã¢â¬Å"The business will be smaller and there may be more reductions, but there should enough profit there to make a viable business for some years to come.Ã¢â¬ Years after the digital pundits started predicting the demise of print, newspapers still take significant revenue from print advertising, but it declined from $60 billion to about $16.5 billion between 2010 and 2017.Ã And those who claim that the future of news is online and only online ignore one critical point: Online ad revenue alone just isnÃ¢â¬â¢t enough to support most news companies. Google and Facebook dominate when it comes to online ad revenue. So online news sites will need an as-yet undiscovered business model to survive.Ã Paywalls One possibility may be paywalls, which many newspapers and news websites are increasingly using to generate much-needed revenue. The 2013 Pew Research Center media report found that paywalls had been adopted at 450 of the countrys 1,380 dailies, though they wont replace all the lost revenue from shrinking ad and subscription sales. That study also found that the success of paywalls combined with a print subscription and single-copy price increases has led to a stabilizationÃ¢â¬âor, in some cases, even an increase in revenues from circulation. Digital subscriptions are growing. In the age of Netflix and Spotify, people are coming around to paying for content again, wrote John Micklethwait for Bloomberg in 2018. Until someone figures out how to make online-only news sites profitable (theyve also suffered layoffs), newspapers arent going anywhere. Despite the occasional scandal at print institutions, they remain trusted sources of information that people turn to cut through the clutter of (potentially fake) online news or for the real story when social media outlets show them information on an event slanted in any number of ways. Conclusion: Newspapers arent going anywhere.
Tuesday, May 12, 2020
Introduction Acts of terrorism has greatly affected multiple countries, including the United States. The horrific events that took place on 9/11 left the American people shocked, devastated, and furious. Many innocent AmericanÃ¢â¬â¢s lost their lives on this infamous day. While airports and airlines are not free from security breaches, a set of new security measures and requirements have been implemented by the International Air Transport Association and the International Civil Aviation Organization (Beirman, 2011). Increased security at airports and airlines, have left terrorists to target more vulnerable areas such as tourist destinations. Attacking touristsÃ¢â¬â¢ spots such as hotels, restaurants, nightclubs, conference venues and other formsÃ¢â¬ ¦show more contentÃ¢â¬ ¦Attacks on tourists can negatively impact the tourism industry by damaging the economy (Horner Swarbrooke, 2004). If tourists feel threaten and scared that they will be victims of an attack, they will not travel over sees or participate in tourism related activities. Thirdly, attacking tourists rather than the native population lowers the risk of losing the support of other countries (Horner Swarbrooke, 2004). If terrorists attack the native population, they will lose the support of an undeveloped and developed country. They will be seen as enemies rather than heroes. Lastly, while many foreign tourists are on vacation they may act inappropriately. Local people as well as terrorists groups may find this behavior unacceptable. This gives a terrorist group a legitimate reason to target foreign tourists (Horner Swarbrooke, 2004). While there are many advantages for terrorist to attack foreign tourists, a majority of these attacks have similar trends. One trend is that tourists are targeted while they are at their destination (Horner Swarbrooke, 2004). Whether the tourists are at an amusement park, hotel, or nightclub, terrorists seem to attack while tourists are at their destination. This may be because tourists let their guard down and are enjoying the activity or location that they are at. Another trend is that terrorists target tourists in the transition or travel zone (Horner Swarbrooke, 2004). Examples are when touristsShow MoreRelatedTerrorism And Areas Of Global Terrorism1391 Words Ã |Ã 6 Pagesthan a decade terrorism has been a growing concern in the news. One of the most notorious acts of terrorism was 9/11. The events and aftermath of 9/11 was a wakeup call for many Americans. Not only was it a wakeup call to the citizens but also businesses were affected by it. The following paper will investigate terrorism and areas of global strategy impacted by terrorism. The paper will also investigate efforts to curb terrorist threats against globalization. Introduction Terrorism and global businessRead MoreTerrorism And Its Effects On Terrorism2459 Words Ã |Ã 10 Pagesin attempting to define terrorism, what it is and why it happens. Terrorism has been present in our world since the earliest times of history and it can definitely not be seen as a novel occurrence. Usually when one tries to explain terrorism, the definition that emerges is Ã¢â¬Ëa holy dutyÃ¢â¬â¢ and which has both a scheme as well as a strategy and it is seen as a justified reaction to maltreatment and unnecessary aversion. There are common patterns that are seen amongst terrorist activities and they allRead MoreThe Importance Of Homeland Security1703 Words Ã |Ã 7 PagesThe Importance of Homeland Security When we think of our jobs as emergency responders, we think of the good days and the bad days, but mostly we just think about the impacts that we have made on so many peopleÃ¢â¬â¢s lives. The job is difficult, and only getting harder as the world continues to become more violent and quite honestly, more unpredictable. Living in the United States is a privilege due to our freedoms and rights that our citizens hold, and people from all over the world strive to becomeRead MoreAirline Industry : A Financial Crisis Essay1686 Words Ã |Ã 7 Pagesknow how 9/11 crippled airline industry. The terrorist attack on September 11, 2001 was a turning point in American history, which killed over 2,000 people and which put fear in many businesses and people, Ã¢â¬Å"the terrorist attacks created a great deal of uncertainly for the industryÃ¢â¬ (Frey, B.S., Luechinger, S. and Stutzer, A. (2007)). 9/11 will show how a nation that pays no attention to the safely regulation of airline industry in to something that will haunt America decade after the attack. ThisRead MoreEssay on Port Security1596 Words Ã |Ã 7 Pages15, 2012 Table of Contents Abstract Literature Review Body of Content 1. Economic Impact 2. High Visibility/High Causalities 3. Ease of Attack 4. Conclusion References Abstract Since the 9/11 attacks, the Department of Homeland Security (DHS) has increased security measures at airports that are continuously scrutinized. However, it appears on the surfaceRead Morea. 9/11 changed how we all viewed the world. The safety that was once felt is no longer taken for3100 Words Ã |Ã 13 Pages a. 9/11 changed how we all viewed the world. The safety that was once felt is no longer taken for granted. That day changed how we think, how we act, and may even cause us to pause before going out. Since that day millions have been spent on ensuring such an event does not happen again. In addition, an entire new department of the federal government was created to watch and centralize security in the United States, the Department of Homeland Security. All done in the name of security. While an eventRead MoreTerrorism Between Terrorism And Terrorism1793 Words Ã |Ã 8 Pagesprinciple aim of preventing terrorism and anticipating potential terrorist threats to the community. There are both positive and negative implications of counter-terrorism policing in the administration of justice in Australia. This essay will explore these implications and discuss how such matters affect Australians. In specifically negative effects such as counter-terrorism operations often being directed at spe cific groups, defined on the basis of origin or religion. Terrorism comes from the FrenchRead MoreThe Day The World Trade Center Collapsed3330 Words Ã |Ã 14 Pagesof the country did not have the people of America in mind when they executed these attacks solely for their own personal gain. The September 11 attacks were a false flag operation to take the US into a war in the Middle East. The ideas and brains behind the attacks, the hijackings performed and the US leaderÃ¢â¬â¢s motives for war all prove that the September 11 attacks was a well prepared attack, and this tragic attack has impacted the society and citizens of the United States and their daily lives greatlyRead MoreWhat Effect Do Crimes Have on Law-Abiding Citizens1749 Words Ã |Ã 7 Pagesmilitary attack is the same as the damage caused by terrorists. However, their actions have drastic effects on law-abiding citizens. Global Perspectives a) September 11 attacks (U.S.A): 9/11 was a series of coordinated attacks upon the United States on September 11, 2001. That day, Al-Qaeda terrorists hijacked four passenger jets and crashed two into the World Trade Center in New York, one into the Pentagon in Virginia and the last into a field in Pennsylvania. b) 2008 Mumbai Attacks (India):Read MoreThe Future of Cruise Industry3702 Words Ã |Ã 15 Pagessecurity issues, which significant raised concern recently; and whether the cruise industry is environmental sustainable. Three key sources are used to compare and contrast the viewpoints: Hospitality 2010, which is written by Dr. Cetron; Cruise Ship Tourism, written by Dr. Dowling; and the Cruise Ship Experience, written by Dr. Douglas. These key sources are very up-to-date and reliable, the key authors are admitted as experts whether in the business or academic field, their works are in line with the
Wednesday, May 6, 2020
As a college student we have many choices for a career. I have always wanted to go into the medical field; not only because it is diverse, but because I love to help people. The three jobs in the medical field I am looking at are: Trauma Nurse, home health nurse, and a nurse anesthetist. We will write a custom essay sample on Different Types of Careers or any similar topic only for you Order Now Trauma nurses have to be able to think on their feet and work competently under pressure. Being a trauma nurse would never get old, you would never see the same thing twice. A trauma nurses salary is generally up to 10,000 dollars different than just a general RN. According to edudecisions. com a Ã¢â¬Å"trauma nurses salary can sometimes reach 90,000 dollars a year. (need help on citation)Ã¢â¬ The education requirements for a trauma nurse are the same. A 2-year associates degree will suffice and a year in job training is then required. Trauma nurses can see patients from newborns to 100 years old. They can see gun shots, car accidents, to simple ear infections. I believe a trauma nurse would have to be fast, competent, and be able to think on his or her feet.This job would be great for people who get bored easily with the same everyday routine. On the other hand, a home health nurse is on the other side of nursing. Home health nurses go into their patients home and take care of their needs there. Home health nurses can be on all scales of the nursing hierarchy, anything from CNAÃ¢â¬â¢s to RNÃ¢â¬â¢s can work with home health. They would like for all home health nurses at least have on year in critical care nursing before applying for home health. Home health nurses get paid less than some nurses with an Ã¢â¬Å"annual salary of 49,000 on average. (still need help) Home health is for nurses who want to get to know their patients and their families on a more personal level. Even though these nurses do not get paid as much, they are one of the hardest jobs to do. The last career option is Nurse Anesthetist. Nurse Anesthetists do the same job as anesthesiologists. Ã¢â¬Å" Today CRNAÃ¢â¬â¢s are the sole anesthesiologists in more than two thirds of rural hospitals in the U. S and they administer approximately 30 million anesthetics to patients nation wide every year. Ã¢â¬ (help! ) Nurse anesthetists also have more control over their work schedules. The programs for this career are very hard to get into and not many are offered in our area. Ã¢â¬Å" According to the American Association of Nurse Anesthetists, CRNAÃ¢â¬â¢s are some of the highest paid nursing specialists, making an average annual salary of $168,500 in 2008. Ã¢â¬ (still donÃ¢â¬â¢t know) Giving the three options I believe that it would be a wise decision to not just look at the salary but what one could see their selves doing every day. They say that you will never work a day in your life if your job is something you love doing. That is what IÃ¢â¬â¢m striving for. Cortney How to cite Different Types of Careers, Papers
Sunday, May 3, 2020
Question: Discuss about the Housing Sector in Australia. Answer: Introduction This report looks at the housing sector in Australia through the lens of the most recent report titled Housing supply responsiveness in Australia-distribution, drivers and institutional settings. This is based on a study by the Australian Housing and Urban Research Institute. (Ong, et al., 2017) It inquires into the links between housing policies, labour force participation and economic growth in Australia. More specifically it attempts to understand the supply side dynamics of housing so that policy making can be aided and housing can be delivered effectively for all. This report focuses on new housing only. It does not look at any additions or deletions to the total stock of housing due to demolitions and conversions. Theory Behind The Prescriptions A simple demand and supply model can be assumed to fit the market for housing in Australia, except that the market is not homogeneous .We have separate markets for different income levels in terms of elasticities and constraints. So we can havea low cost housing market that is separate from middle income housing market. Still further we have an upper income housing market. The differentiator in thesemarkets is the income of the prospective buyer. In a fre market with no government constraints and rule on pricing the equilibrium is simply the point where demand equals aupply. This is shown by the point E, where Q* amount of houses that are exchanged in the market. The price that prevails is P*. This simple analysis can be disturbed by imposition of price floor or price ceiling or any limit that we set on the quantity of houses that be exchanged. The equilibrium can shift due to a change in demand and /or supply determinants. Housing Sector In Australia We must note that housing is an importanty sector that drives growth in the economy. This sector is the key sector that is watched for signals of growth or recession in any economy. This explains why this report looks at the issues in housing sector, which maybe solved in order to unshackle the growth potential of Australian economy. More specifically this report looks at the supply side of the market for housing. It deals with the supply side of the markets and investigates: The degree of response of supply to demand pressures. The response of housing to various drivers like price, population, regional aspects. Economic literature tells us that supply must respond to a few determinants. One of these is productivity gains. As productivity rises, incomes rise which pushes up demand for housing. It is now up to supply to increase in responses to greater demand. If supply remains constant then prices will rise from P* to P1. An increase in supply can soften this increase to P2 only as shown in figure 2. (Anon., n.d.)Some other determinants include migration to better areas, higher income, policy measures like tax rebates and other policy measures that boost supply. The Reality Property prices in Australia have risen sharply. As per some estimates property prices in Sydney rose by 20% in 1 year , while the average for the country stands 12.9%. (Hutchens, 2017). Further prices rose by 17.15% in Melbourne, 13.64% in Canberra, 11.05% in Hobart (11.05%), and only Perth and Darwin saw a decline. ( see chart below) There is a distinction between houses and units, such that unit prices grow slowly and show less rapid rise. For 5 major cities, house prices rose by 13.35% in 2016 over 2015, as compared to 9.83% rise for units/apartments. This price rise in driven by easier mortgages which are created by RBAs interest rate cut to 1.5% and a rebound in buy-to-let investor activity during the second half of 2016. (Smyth, 2017) Source: https://www.ft.com/content/ac7e3960-181c-11e7-a53d-df09f373be87 Conclusion: Given these facts before us the report makes the following findings: Lowcost housing market is less responsive than mid to high cost segments , so that growth is taking place more in the latter than the former. This suggests impediments to the trickle down effect which are structural in nature. The supply elasticity is calculated at 4.7 which implies that 1% rise in price of houses in Austalia leds to increase of 4.7% in supply. The cosrresponding value for units is lower at 3.9 only. This means that supply is relatively unresponsive to price rise. In a diagram this can be seen as a steep supply curve, (Suman, n.d.) so that any rise in demand leads to higher prices ( red arrow). The dynamic response of supply to this rise is slower, resulting in a lower increase in supply ( as compaerd to demand rise). The overall result is high prices. These numbers add up an increase in housing stocks of 0.05% - 0.09% only. These numbers for total housing stock are extremely low, which explains the fact that higher demand for property is causing price rise akin to an asset bubble creation. The problem is more severe because low cost housing is responding even lesser. Most of this price rise is in mid to high cost houses, exaggerating the shortage of houses for low income households. Data shows that only 5% of approvals were given to the bottom 20% of the house and unit real price distribution. (Boyd, 2017) Also whatever new supply is getting built is concentrated in already developed areas. This is exacerbating the regional imbalance in availability of houses. Lopsided growth and regional imbalances are the natural result of such developments. At a policy level new measures are required to help ease the imbalances that have been created in the housing market in Australia. These imbalances exist in terms of income levels of buyers, geography of new houses, rural-urban divide as well as developed and less developed areas. References Anon., n.d. SSC.wisc.edu. [Online] Available at: https://www.ssc.wisc.edu/~scholz/Teaching_101/Lecture3.pdf [Accessed 18 August 2017]. Boyd, E., 2017. Dailytelegraph.cm.au. [Online] Available at: https://www.dailytelegraph.com.au/news/nsw/property-market-sydney-is-not-safe-as-houses-median-price-today-is-1-million/news-story/81c299353f5d4c31424cf80214b2028fEDward Boy [Accessed 20 August 2017]. Hutchens, G., 2017. THe guardian.com. [Online] Available at: https://www.theguardian.com/australia-news/2017/apr/03/sydney-property-prices-rise-almost-20-in-past-12-months [Accessed 19 August 2017]. Karp, P., 2017. THE GUARDIAN.COM. [Online] Available at: https://www.theguardian.com/australia-news/2017/may/18/increased-housing-at-top-end-not-trickling-down-to-help-poor-report-finds [Accessed 18 august 2017]. Ong, R. et al., 2017. Ahuri.edu.au. [Online] Available at: https://www.ahuri.edu.au/__data/assets/pdf_file/0012/13242/AHURI-Final-Report-281-Housing-supply-responsiveness-in-Australia-distribution-drivers-and-institutional-settings.pdf [Accessed 20 August 2017]. Smyth, J., 2017. FT.com. [Online] Available at: https://www.ft.com/content/ac7e3960-181c-11e7-a53d-df09f373be87 [Accessed 20 August 2017]. Suman, S., n.d. [Online] Available at: https://www.economicsdiscussion.net/demand/shifts-in-demand-and-supply-with-diagram/12519 [Accessed 19 August 2017]
Wednesday, March 25, 2020
It is essential that all members of the team co-operate and that no member is a Ã¢â¬ËpassengerÃ¢â¬â¢. During the final Tutorial, members of each team will be required to provide the lecturer with confidential Ã¢â¬Ëpeer group evaluationsÃ¢â¬â¢ on other members of the team. These will be taken into account in awarding the mark for the project to each team member. Students should maintain close communications with other project team members throughout the semester. It is imperative that students collect team member contact details in the first lecture, as the lecturer may not able to provide this information to students. A major problem can occur with project team dynamics if students choose to withdraw from the subject once teams are settled and tasks have been distributed. Students intending to withdraw from the subject must immediately inform their project team members and the tutor/lecturer. The written report must be equivalent in quality to a report a consultant would typically submit to a client. We will write a custom essay sample on Marketing Project Guideline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The report must be perfect in terms of spelling, punctuation, grammar, page numbering, referencing, footnoting and appropriate use of appendices. Imperfections will count against marks awarded for the project. The body of the report should contain the groups major findings and conclusions from their research of the market, the competitors and the companys capabilities (Situation Analysis), followed by a detailed SWOT Analysis, Evaluation of Alternative Strategies and final recommended Marketing Strategy expressed in detail. It is recognised that research about the target market will largely consist of secondary data gathered from published sources. The mechanism to overcome any information difficulties is to make planning assumptions, and note in a Market Research brief the market research that will be required to provide the information. The detailed research material supporting the major findings in the Situation Analysis, and any Market Research briefs, should be included in an Appendix to the report. Reports will be assessed on the quality of the research and conclusions drawn, and the understanding of marketing strategy and planning demonstrated in the preparation of the plan. The Marketing Project is essentially the development of a marketing plan for a Chinese company. Project teams will be expected to find and work with a Chinese company to develop this plan. Generally high quality interaction and co-operation between the company and the project team should lead to a higher quality final report. However, students should be aware that many of the contacts in their chosen companies will have very limited time. This means that the project team must demonstrate that their project will add value to the company and that the contacts expenditure of time with the team will be worthwhile. Interviews with contacts in companies may have to be supplemented with clearly written faxes, letters or e-mails to request further information and clarification. 4. PROJECT DEADLINES This section outlines the key project deadlines and deliverables. The overall Marketing Plan Format is outlined in Section 6. Elements of the Marketing Plan to be completed for the Progress Report are described in more detail in Section 5. The Final Report details are covered in Section 7. Key deadlines for the project are: i) One page Project Proposal to be submitted in class in 2th week for approval by the tutor (ii) Progress Report to be submitted in class in 5th week. (iii) Final Project Report to be submitted in class in 8th week. (i) Project Proposal The Proposal must contain the following: Ã¢â¬ ¢ Company name Ã¢â¬ ¢ Product or Service description Ã¢â¬ ¢ Target market to which product or service will be marketed, and the opportunity for the company as you see it at this early stage Ã¢â¬ ¢ Comp any contacts Ã¢â¬ ¢ Team members, with co-ordinator nominated. Teams should only go ahead with the project after approval. They should immediately notify their tutor if there are any alterations to their proposal once the project is underway. Should there be a change in the company involved, a new Project Proposal must be submitted to the tutor. Undertaking an assignment where the project is not approved will result in failure of this component of the subject. (ii) Progress Report Undertaking a complete Progress Report is a critical factor in producing a successful Final Report. The Progress Report should be of a high standard and must include the following: Ã¢â¬ ¢ Copy of Project Proposal Situation Analysis Ã¢â¬ ¢ SWOT Analysis Ã¢â¬ ¢ Evaluation of Alternative Marketing Strategies Ã¢â¬ ¢ Summary of preferred strategy and preliminary financial outcome Ã¢â¬ ¢ Progress record of contacts and activities Ã¢â¬ ¢ A project planning chart with timeline forecasts for activities to be completed as part of the project. NOTE: The Situation Analysis, SWOT Analysis and Evaluation of Alternative Marketing Strate gies sections of the Progress Report will be included in the Final Report after review and revisions. (iii) Final Report (dueTutorial 8) The Final Report must be of Ã¢â¬ËconsultantÃ¢â¬â¢ quality, at the highest standard in terms of spellchecking, grammar, paging and referencing. As a guide the report should around 25 pages (exclusive of appendices), and should follow the format shown in Section 5. For assessment, students must submit one written copy of the Final Report in class in week 8. Reports must also be submitted electronically, and students should note that these may be subjected to a plagiarism check using plagiarism-detecting software (see Section 6 of the Subject Outline: Statement On Plagiarism for an explanation of plagiarism). Situation Analysis i. Business Environment This section is concerned with external environment factors that are likely to impact on your company and its marketing strategy for the product or service selected. You will need to identify and discuss the changes, trends, developments and key uncertainties in the business environment that are likely to affect the company. Factors th at you should examine in this section include: economic conditions in the target market selected, and likely future trends Ã¢â¬ ¢ social and cultural factors and any changes or trends emerging that could affect your product or service Ã¢â¬ ¢ technological factors and likely innovations that could affect your product or service Ã¢â¬ ¢ political or legal factors affecting, or likely to affect, the company, the industry/product/service, marketing activities or customers Ã¢â¬ ¢ infrastructure eg ports, rail and road network, telecommunications, media and information technology environment etc Ã¢â¬ ¢ demographic trends The above list is not exhaustive. The textbook should be consulted for other areas you should consider. Most of the information required should be able to be obtained by desk research (using secondary data sources). It is recognised that in some instances you will be unable to obtain the necessary information (but you should identify where further market research is required). Tables or graphs should be used eg to show key economic indicators, demographic statistics etc. All information sources must be disclosed and referenced in this section. See Section 11 of the Subject Outline for an explanation of plagiarism). This section should NOT be a compilation of every fact that you can find out about the business environment in the market. The objective is identify the key forces and trends likely to impact on your company and the marketing opportunity you have identified. Conclusions must be drawn to show the relevance of the information to the marketing plan. It is from this analysis o f the external business environment that the Opportunities and Threats should emerge when subsequently carrying out the SWOT Analysis. ii. Market Analysis In this section you need to demonstrate an understanding of the target country market, and consumer and customer needs in that market. As a guide, you should at least discuss: Ã¢â¬ ¢ Ã¢â¬ ¢ Definition of the market in which you will be competing Ã¢â¬ ¢ Ã¢â¬ ¢ Market size and outlook for the product/service in the target market (ie current size of market [units and values] and likely future trends) Ã¢â¬ ¢ Ã¢â¬ ¢ Market characteristics, including: distribution channels for the product or service category prices and pricing practices affecting the category Ã¢â¬ ¢ Ã¢â¬ ¢ Target market behaviour, including: market segmentation (ie how the market is typically segmented) potential target market segment(s) for the product/service consumer/customer characteristics (eg demographics, geographic, preferences) consumer/customer purchasing behaviour. Generally the best final reports will have detailed market analyses and forecasts (either through research or through es timation) and comprehensive sections on market characteristics, trends and target market behaviour. Some market research (especially of customers and distributors) required to complete this section may be difficult to obtain. If this information is not readily available then your team may note that further research may be required, and attach a Market Research brief as an Appendix. iii. Competitor Analysis Ã¢â¬ ¢ The purpose of this section is to develop an understanding of the competitive environment in which the organisation will operate in the foreign market.. Ã¢â¬ ¢ The ideal competitor analysis section should take the accurate market size (in terms of units and values) and further break it down by competitor market shares, with a commentary on each of the key existing and potential competitors. You should attempt to make a profile of each of the major competitors, so as to assess their products, market share and coverage, as well as their strategy. In looking at competitors you should be trying to identify whether their current skills and assets provide them with some sustainable competitive advantage that you will need to try to neutralise, or opportunities on which you may be able to capitalise, in developing your marketing strategy. The competitor analysis should provide a major input to the Strengths and Weaknesses component of the SWOT Analysis (which assesses your companys assets and skills relative to your competitors). iv. Organisation Assets and Skills Analysis of the companys skills and assets are vital to the SWOT analysis, marketing plan and development of a SCA (sustainable competitive advantage). You should critically look at the companys skills and assets and consider how appropriate they are for the target market you plan to enter. The analysis should consider and discuss the following, where relevant: Ã¢â¬ ¢ Ã¢â¬ ¢ technical/production capabilities, production capacity and resources (including research and development capabilities and facilities, especially where continuing technology development is critical to maintain SCA), Ã¢â¬ ¢ Ã¢â¬ ¢ relationships with distributors (including channels typically used and margins) Ã¢â¬ ¢ Ã¢â¬ ¢ existing supplier or key customer relationships Ã¢â¬ ¢ Ã¢â¬ ¢ market shares, profit margins, cost structures for domestic and other existing export country markets Ã¢â¬ ¢ Ã¢â¬ ¢ company profile and financial capability Ã¢â¬ ¢ company business philosophy and culture. The objective is to understand what the firm is good at, and what shortcomings or limitations might require skills or capabilities to be developed in order to enter the target market chosen. This section must include an Organisation Chart. 5. 2 SWOT Analysis You will need to undertake a Strengths and Weaknesse s analysis of the company (in comparison to competitors or its ability to compete), and a separate analysis of Opportunities and Threats in the marketplace. This analysis should be a culmination of the analysis you have undertaken in the Situation, Market, Competitor and Organisation Assets and Skills Sections, and should be drawn from these sections. You should not introduce significant new information or facts in a SWOT analysis that has not been evaluated earlier in the report. New information introduced into the SWOT without explanation will be contradictory or confusing when viewed against your earlier analysis. After you have completed the SWOT analysis, there is a need to come to conclusions about where the firms situation lies in the spectrum of . These conclusions must be written up in an Ã¢â¬ËImplications of SWOT AnalysisÃ¢â¬â¢ summary at the end of the SWOT, and should focus on the positive aspects ie the opportunity for the company, or remedial action required to create the opportunity, that arises out of the analysis. 5. 3 Evaluation of Alternative Marketing Strategies This is the section in the Progress Report and Final Report that will clearly demonstrate your teams knowledge of marketing concepts and ability to apply them in a marketing context. You must complete a brief but effective evaluation of alternative marketing strategies open to the company in the following areas: Ã¢â¬ ¢ Ã¢â¬ ¢ Target market selection, positioning and marketing mix options The Marketing textbook provides a useful guide to this evaluation process. i. Alternative Target Market, Positioning and Marketing Mix Strategies it is necessary to identify several potential market segments (target markets) in the market and consider how they might be serviced with appropriate marketing mix strategies. This does not require a lot of detail, but you must show your teams understanding of the concepts involved and your ability to think through and express marketing strategy options. You should reduce the options down to a number that would be realistically implementable by your firm. As a guide you should consider at least or two or three alternative target markets (including your preferred option). In examining these alternative strategies, you must: 1. Identify potential target market segments in the market. 2. Outline possible positioning strategies for each of these target markets, and link them to brief alternative marketing mix strategies, covering product, price, distribution and promotion 3. Indicate your preferred strategy, and why. This section should NOT be merely a write-up of the companys preferred marketing strategy without reference to alternative marketing strategies. ii. Preferred Strategy In about one half to one page (maximum) you should now pull together and write up a summary of your recommended marketing strategy (ie target market, positioning and marketing mix) for the market.. A preliminary financial outcome for the preferred strategy MUST also be included here, showing sales, profit margin and market share that you believe might be achievable in the launch year of your strategy, subject to a much more rigorous and detailed analysis that you will provide later in the Final Report under Section 8, Economic Evaluation. This summary will be the springboard for writing the detailed Strategy section of your Final Report.
Friday, March 6, 2020
Participles Fused and Otherwise Participles Fused and Otherwise Participles Fused and Otherwise By Maeve Maddox If you dont know what a fused participle is, read on. The present participle is the form of the English verb that ends in ing: walk walked walking To function as a verb, the present participle must be used with an auxiliary verb: Jack is repairing the roof. Used without an auxiliary verb, the participle retains some shadow of its verbal origin, but functions as other parts of speech. participle functioning as adjective: Mr. Jones is a loving husband. participle introducing participial phrase: Sitting by the window, I watched the parade. (The phrase is adjectival, describing I) participle functioning as a noun: The ing participle form can also be used as a noun. In that case it gets a new name and is called a gerund. Gerunds Gardening is my favorite hobby. (noun, subject of is) He likes shooting skeet. (noun, object of likes) He loves to talk about hunting. (noun, object of the preposition about) Do you mind my asking a question? (noun, object of mind) NOTE on Example 4: If I had written Do you mind me asking a question, many of my readers would be quick to scold me for having written a sentence containing a fused participle. Fused participles The term fused participle is credited to H.W. Fowler, who hated them. Heres the definition from the OED: fused participle a participle regarded as being joined grammatically with a preceding noun or pronoun, rather than as a gerund that requires the possessive, or as an ordinary participle qualifying the noun. The fused participle resides in the same category as the split infinitive: some writers abhor it and will avoid it any cost, while others recognize that, sometimes, defusing a fused participle is worse than leaving it alone. My practice is to use a possessive noun or pronoun before a gerund in a sentence like the one above. If the result is ugly or nonsensical, I figure out how to rewrite the sentence without using the -ing word. Speaking is another matter. In conversation I probably fuse participles all over the place. Some views regarding the fused participle: H. W. Fowler David Rusinoff (click on fused participle in the frame) American Heritage Book of English Usage Columbia Guide to Standard American English William Safire Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Passed vs PastCapitalization Rules for Names of Historical Periods and MovementsLetter Writing 101
Wednesday, February 19, 2020
Trade at global level - Dissertation Example Methodology is considered as the systematic use of the statistical methods to explore different research questions. A consistent and effective use of statistical methods therefore also offers researchers an insight into what is achievable and what is not. Considering the overall nature of this research study, researcher is anticipating conducting a qualitative research study. Qualitative research methods such as interviews and review of the existing literature will be performed in order to gather the data. Based on the overall nature of the study, researcher aims to take out 3 to 5 international firms in UK which are engaged into the global trade business. A questionnaire will be developed to ask semi-structured questions from the managers of these firms to understand and explore as to what methods they adapt in order to successfully trade at the global level and how these decisions are made.Principal IssueThe overall principal issue is to explore and understand through a combination of qualitative and quantitative research as to what are some of the ways which international firms adapt in order to engage into the global trade. Besides, this research study will also explore as to how these decisions are made i.e. what factors are taken into consideration in order to make the decision on entry mode for doing business at international level.At this stage, researcher is not anticipating to use any external resources however internal resources such as use of online databases as well as university library.... The aim of the Research Since global trade has became so large that its impact can be easily felt on the economy and society of any given country. Considering such an overall importance of the global trade, this research study will therefore aim to explore and understand the different dynamics of working in a global market. The focus will therefore be on understand both the macro level as well as micro level factors which are taken into consideration before firms actually make decisions to engage into global trade. The overall aim of the research is to explore and understand as to how the international firms operate into global market and some of the ways as to how global trade takes place. This research study will therefore aim to explore as to what different strategic options are exercised by UK firms to enter into global trade and how such options are exercised. Research Questions This research study aim to explore following research questions 1. What methods UK firms adapt to con duct trade at global level? This research question will focus on exploring as to what are some of the common and preferred modes of entry by the UK firms. 2. How such decisions are made? What are some of the criteria firms use in order to decide as to which mode of entry would be effective? This research question will focus on exploring as to which factors are considered as most important while making decisions to engage into the trade at the international level. Method and Sampling Methodology is considered as the systematic use of the statistical methods to explore different research questions. A consistent and effective use of statistical methods therefore also offers researchers an insight into what is achievable and what is not. Considering