Wednesday, September 25, 2019

Leadin organizational design Essay Example | Topics and Well Written Essays - 500 words

Leadin organizational design - Essay Example There is no single right approach. From the experience we got from the exercise, it is clear that solid arranging practice is basic to change administration victory. There are numerous change situations that call for some diverse reactions. Maybe expanding rivalry requests another concentrate on holding existing clients? Then again perhaps extraordinary business victory is bringing about developing aches? It is safe to say that you are ceaselessly filtering the natures turf (markets and rivalry)? Be vigilant in administering attention to the outer environment so the need for change could be promptly recognized. Additionally, it is important to note that a participative arranging procedure is basic to change administration victory. Despite the fact that change may be started by a singular, key stakeholders should additionally thoroughly consider and comprehend need for change. Furthermore, stakeholders must experience the improvement of vision and method. A thorough and normally prolonged methodology of data imparting and dialog is important to make arrangement of the center gathering. Time and vitality went through in intense gatherings with the right individuals will transform stronger systems and solid authority all around the association. On the off chance that these tests are succeed, the change activity will profit from a solid vision and system upheld by a solid, profoundly adj usted center change management as it is the case with Global Tech. William Bridges work is concentrated on the mental process that people experience when adjusting to change. Associations that utilize the Transitions model highlight the exact individual and in some cases excruciating excursion that happens when we relinquish the past and end up in the unbiased zone, on our route to a fresh start. Once more, EC tests pioneers to think about scaling the singular brain science

Tuesday, September 24, 2019

Lnk between Literacy and Unemployment Research Paper

Lnk between Literacy and Unemployment - Research Paper Example A five step hypothesis test of data pertaining to the selection will be carried out and a description of the results will be carried out to answer the research question. Research question To what extent does the literacy level in a country impact on its unemployment rate? The sample is obtained from global demographics data about different countries and this information is provided. Since the crux of the report is to establish the link between literacy and unemployment rates in different nations, two countries namely Switzerland and Algeria have been chosen for this study to test the hypothesis. For instance, Switzerland has the lowest unemployment rate while Algeria has the highest rate of unemployment. Therefore, a critical analysis of this raw data will be carried out to test these statistics obtaining on the ground in view of the literacy rates of the respective countries. Formulation of the hypothesis As aptly stated by Struig & Stead (2001), a hypothesis depicts the relationshi p between two or more variables. In some instances, there is no relationship between the variables in a particular research. In this case, the null hypothesis is: There is no link between the literacy level and unemployment rate in a country. ... Hypothesis testing Step 1: The null hypothesis suggests that there is no link between literacy and unemployment rates in a given country and this is represented by H0: ?a= ?b. On the other hand, the alternative hypothesis is of the view that there is a correlation between literacy and unemployment rates in a given country and this is represented by H1: ?a ? ?b . Step 2: It is assumed that the probability of unemployment rate is higher when the literacy level of that particular country is lower. As going to be shown numerically below, the raw data presented is going to be calculated in order to establish if this assertion is true with regards to the stated question in the research problem above. Step 3: Test static value from the sample data provided from the two population proportions namely Switzerland and Algeria is going to be obtained through calculating the mean variance of the data. The table below shows the mean variance of the data between the two countries. Name of country L iteracy rate percentage Switzerland 99% Nigeria 57.1% Mean 78.05 From the statistics obtained from the table above, it can be seen that the mean static value is 78.05% and this is going to be used to evaluate the static. Step 4: The evaluation of the static is based on the mean obtained from the data provided about these two countries. The mean average static is 78.05 and it can be observed that from the raw data about the unemployment rates in the population proportions given, Switzerland has 1.9 % unemployment rate while Nigeria has 28 %. In terms of literacy rate, Nigeria has 57.1 % and is below the mean static of 78.05 % while Switzerland is above the mean static with 99 %. Step 5: from the results obtained above, it can be noted that the null

Monday, September 23, 2019

PHP information technology essay Example | Topics and Well Written Essays - 750 words

PHP information technology - Essay Example Several important features of PHP will ensure that PHP remains the central instrument of application development in the nearest future. First, PHP is an open source language of programming that enables both the beginners and professional programmers to develop and deploy new open source applications. As a result, open source software is not only cheaper but much more competitive than the applications developed by commercial organizations. â€Å"It has a cheap, fast, reliable, and widely supported environment to run in, therefore it is mainly used in standard web deployment, not only large enterprises† (Anonymous). For the reasons stated above, large and small businesses can use PHP in the development of their own non-commercial applications. For example, small businesses that have just entered the market can apply to PHP and develop their own programs and applications without any major costs. Second, PHP is perfect for beginners (Anonymous). It is easy to use, and it will cont inue to dominate open source systems and applications created by non-experienced programmers and users. PHP is both flexible and diverse in the sense that it can be used in a variety of ways. PHP is portable and functional, and its promising future is predetermined. However, the issue of protecting property rights has the potential to reduce the usability and applicability of PHP in open source software. Actually, the rapid expansion of the copyright and intellectual property movements can destroy the very phenomenon of open source software, including PHP. As of today, open source software developers cannot be secured from the risks of violations and patent lawsuits from copyright and patent owners (Thomas 2). Thus, future programmers and legal professionals will have to work together, in order to find the most appropriate legal and software balance, while also letting PHP flourish in the open source landscape. DQ 2 Data warehousing provides numerous benefits but can become a major source of problems for organizations. Inherent in the use of data warehousing techniques within organizations are the issues of security in data management, security in data exploration, and the risks of abusing data encryption used to enhance data privacy (Agosta). It should be noted, that the data warehousing concept has already become one of the central innovations in the field of organizational data management (Ramamurthy, Sen & Sihna 976). Data warehousing is being widely used to support organizational decision making (Ramamurthy, Sen & Sihna 976). Data warehousing can be conceptualized as a unique and extremely effective way to store large volumes of information, which makes it particularly useful in organizations. Data warehousing holds a promise to enhance businesses’ information processing capacity and ability to access, collect, allocate, and share information with the goal of improving the quality of management and consumer relations (Ramamurthy, Sen & Sihna 976). Unfortunately, data warehousing is not without problems. Security and safety of business data remains a matter of continued professional concern. Business data can be extremely sensitive and require additional protection from the risks of misuse and abuse, but data warehousing systems may simply lack capacities and functions required to guarantee security and full protection of sensitive data (Agosta). Another problem is directly related

Sunday, September 22, 2019

Penquins Research Paper Example | Topics and Well Written Essays - 250 words

Penquins - Research Paper Example Penguins are of the Spheniscinae and have about 20 different types. These types all share the same features but vary by small changes in traits. When you see a bird fly in the air the look is similar to the way a penguin is able to swim in the water. The penguins are great swimmers and are graceful in the water. Their specific traits such as the look of their wings make it easy for them to swim. The wings of the penguins have a shape that looks similar to the fin of a dolphin or seal. Penguins have very distinctive mating habits. Unlike other species, the penguins have a switched role when it comes to carrying for offspring. The female and male penguins are very selective when choosing a mate and typically mate for life. Once a female penguin lays an egg, the male cares for the egg and keeps it warm. While the male is carrying for the egg the female goes out in search of food for when the egg hatches. Penguins are very unique birds and are amazing to study. Their habits and ways of life are interesting and explain a lot about their characteristic. Studying penguins shows how determined and caring there species can

Saturday, September 21, 2019

Business ethic reflective essay Essay Example for Free

Business ethic reflective essay Essay It was probably in 2010, I was an agent in an assurance company. My duties was managing and servicing our organization’s existing corporate client portfolio that has been assigned to me. One of our company product called Saving Plan what pay an amount of money monthly or yearly up to 6 years, the annual will received 6% interest and consumer can take their money back after they complete the 6 years payment. As we know, every product might have some weaknesses while it benefits us. It is commonly that company or sales man will try to minimize the weakness of product while they promote it. But what I did wrong was that I did never mention the product weakness to customer that they will only get the best return (interest) after 25 years when they completed payment for 6 years saving plan, what I thought the saving plan as a force to consumer get use to save money and whoever buy the saving plan they will always get their money back at the end if they complete the payment. My concern was close cases at that time. In fact, It was kind of ethic problem when I promoted products but did not let customers understand all about it. Once I heard complain from customer I felt so guilty of myself that I had hidden from my customers. I felt shame to face my customer. I felt that was unfair to my customers and I used customer’s belief to gain my own profit. I thought it will not have any lose for my customers even I did not tell the limitation of the product cause after customer complete the saving plan, they could take their money back at anytime, but customers will only get their return of this investment after 25 years when policy mature. As it tend to depend on the economy, the saving plan may not make profit for customers. This lesson has taught me how to be an ethic person. We could put ourselves as consumers that we will always wish to know the truth and we have the right. I will never do this again in my life, trust is very important and to build a trust will always get back our customers. I would like to explain and analysis all to my customer. I wish I can be a ethic person wherever I am and whatever I do.

Friday, September 20, 2019

Yakult Marketing Plan

Yakult Marketing Plan INTRODUCTION: History of Yakult Yakult Honsha Ltd. was founded in 1930 by Dr. Shirota. For over the past 75 years, the company has expertise in the field of beneficial bacteria. The main activity of Yakult is to introduce a wide range of healthy foods, cosmetics and pharmaceuticals. In 1930, Dr. Minoru Shirota, who was conducting his research in a microbiology lab at the Medical Faculty of Kyoto University in Japan, became the first person in the world to create a strain of lactic acid bacteria beneficial to human health. This bacterium was named after Dr.Shirota Lactobacillus casei Shirota strain (Our History, 2010). In Malaysia, Yakult is still a young and growing company. Yakult Ace was only launched in Malaysia in 2004. Yakult (Malaysia) Sdn.Bhd. is a wholly owned subsidiary of Yakult Honsha, Japan (Yakult-Malaysia, 2010). Vision Yakult’s vision is to push forward with the quest for new possibilities for probiotics in the academic and medical fields. Mission Yakult’s mission is to contribute to the health and happiness of every person throughout the world through the pursuit of excellence in life sciences and the excellence in life sciences and the study of microorganisms. Philosophy SHIROTA-ISM Preventive medicine A healthy intestine leads to a long life A healthy life for all We contribute to the health and happiness of people around the world through the pursuit of excellence in life science in general and our research and experience in microorganisms in particular (Philosophy, 2010). Issues and challenges In the recent years, several major issues and challenges were faced by Yakult. Yakult is facing a shortage of stock to meet the demand of the people around the world. It is reported that there is high stock turnaround (Cruz, 2013). SWOT ANALYSIS: Strengths Dynamic Research Development power Retrieved from the annual report of (â€Å"Global Yakult†Ã¢â‚¬â€ Entering a New Growth Stage, 2013), one of the strengths portrayed by Yakult is its dynamic research and development power. With its 252 medical doctors and scientists, they actively pursue research aimed at applying bacteria effectively in the prevention and treatment of many diseases. The RD Division tails basic research in life science meant at applying and developing basic materials in pharmaceuticals, food, cosmetics and other fields. Besides that, Yakult does their research and development at the Yakult Central Institute for Microbiological Research, which is situated in Tokyo, Japan. The aim of this central is to the study is to the use of beneficial bacteria in the promotion of health. Therefore, there are continuous improvements inYakult’s products that can improve consumers’ health for today and in the future. Good distribution channel Another essential strength of Yakult is the unique distribution channel byYakult Ladies. It is a type of delivery service that delivers Yakult cultured milk drinks directly to the consumers’ home through a network of Yakult Ladies. According to managing director Kouichi Nakayama (abhishek_g, 2012), door-to-door sales through the Yakult Lady System are more profitable than supermarkets sales.In Japan, more than 60% of Yakult products are distributed by Yakult Ladies. They deliver door-to-door every day, from rural areas to high-rise buildings in the city. However, in Malaysia, Yakult Ladies is also available in delivering of goods. However, it is only available in certain place such as Klang Valley, Negeri Sembilan, Melaka, Penang, Kuantan, Ipoh and few other areas. The best thing is there is no minimum order or delivery charge for the products (Fong, 2007). Weaknesses Less product choice for customers in terms of flavours The first weakness of Yakult is lack choice of flavours. There are only two flavours available which are Yakult Ace and Yakult Ace Light. Unlike its competitors, such as Vitagen and Nutrigen, these two brands come out with products with variety of flavours which will attract more people to buy their products. As Malaysia is a multiracial country, different races of people have different tastes. Thus, Malaysians usually prefer to choose their drinks from a variety of flavours. Storage difficulty Second is storage difficulty. The products are fermented milk drinks which contains active bacteria under low temperature. However, if the temperature increases, the bacteria will eventually become inactive that will turn the taste sour. This is because the bacteria will begin to make lactic acid when the temperature drops (FAQs, 2010). Therefore, refrigerators are necessary. However, consumers who do not own a refrigerator will find it a problem. By the way, it will also lead to a storage difficulty for retailer outlets with little storage capacity as they still have other products brand they need to keep. This will cause an imbalance of stock availability during different time of the outlets. This problem also influences consumers’ purchase intention that does not have a refrigerator. Smaller packaging and higher price compared to competitors Another weakness of Yakult is that the packaging of Yakult is small compared to its competitors. One bottle of Yakult contains 80ml cultured milk drink while competitors such as Vitagen and Nutrigen serve in 125ml per bottle (TK-eShop, 2010). Besides that, according to Yakult, it is fine for consumers to drink more than 80ml of Yakult cultured milk. Therefore, consumers who drink more than one bottle may go for other competitors’ product who sells in larger packaging (FAQs, 2010). Yakult products are sold in a bundle of 5 bottles, which is the same with its strong competitors such as Vitagen and Nutrigen. However, the Yakult cultured milk drink’s price is higher than the competitors, who offer their drinks in bigger bottles too. Opportunities Trends in health concerns Few studies shows that more and more people are concerned about their health problem and health awareness is becoming increasingly important nowadays (Rollins, 2008); (Senterfitt, Long, Shih, Teutsch, 2013). This is an opportunity for Yakult since Yakult has already scientifically proven that their products are good for health. Consumers are turning to dairy products, yogurts and so forth to start their day. In Yakult’s advertisements, the company informs consumers that their products are probiotic drinks which are good for people’s health. This increases health awareness of the people. Besides that, Yakult’s brand recognition also increases among consumers during this process. The creative thinking of Yakult’s advertisement helps in promoting health by emphasizing beneficial bacteria for intestinal balance of consumers which ultimately leads to good health. Increase in number of convenience stores and hypermarkets According to (Wong, 2007), the number of convenience stores and hypermarkets are increasing. It means that Yakult’s distribution channel will also increase. Yakult’s product can be sold in more and different places. Consumers will also find it easier and more convenient to buy Yakult’s product from the hypermarket or convenience stores nearest to them. Threats Intense competition Yakult faces a tough competitive environment in the market. There are similar healthy foods and also probiotic drinks in the market. Yakult’s main competitors are Vitagen and Nutrigen that has strong brand recognition in the Malaysian market. Vitagen is the first cultured milk to be introduced in Malaysia which is also known as the number one cultured milk in Malaysia. As for Nutrigen, it also provides cultured milk which is similar to Yakult and also Vitagen. These competitors have their own competitive advantages compared to Yakult in terms of the flavours they offered which can suit different consumers’ taste with their different flavours available. Low switching cost Besides that, consumers in Malaysia do not incur high switching cost if they choose to switch to other category of healthy foods. Yakult’s price offering is also a threat as they offer in higher prices and also smaller packaging compared to competitors. Consumers who are price sensitive may choose competitors’ product instead of Yakult’s. Thus, Malaysians can switch to another drinks or brands whenever they want if there are substitute products available with lower prices. They can also shop favourably and also choose selectively without sticking to one supplier. Competitors use aggressive marketing technique Yakult’s competitors uses aggressive marketing plan to promote their products such as advertising in traditional media like television advertisement, radio, social network sites and forth, especially Vitagen. With this, competitors are more recognizable to consumers than Yakult. As Yakult does not usually do aggressive advertisements to promote their brand, consumers are more likely to be aware of competitors’ brand than Yakult. Besides that, the marketing plans that are not heavily invested are usually advertisements that are easily duplicated. Decrease in consumer’s purchasing power Millions of middle-class Malaysians are suffering from low consumer spending growth while increasing in state controlled electricity and gasoline costs since 2008 (Koon, 2014). As a result, mid to higher end choices of beverage suffered a decrease on the sales (Consumer spending to slow down in 2014, 2014); (Koon, 2014). The economic downturn has contributed greatly to the slow growth of the purchasing power as Yakult is not a necessity in consumers’ daily life. Yakult is a probiotic drink, where consumers who desire for a better health can consume it continuously and not a necessity for consumers to drink them as a must in order to survive. INDUSTRY ANALYSIS BY USING PORTAL FIVE FORCES a) Threat of new entrance Yakult probiotic beverage falls into a broad and safe market, especially the awareness and concern of people on health are increasing. Probiotic drinks are favourable and popular for consumers and bring a considerable return to the company. This has made the cultured milk market seems attractive to the market, where it attracts many outsiders that tries to enter this industry. However, the capital cost to enter this industry is relative high compared to other beverage industry. As probiotic beverage requires friendly bacteria such as lactobacillus acidophilus that are hard to produce and refine it to produce a drinkable beverage. Potential entrants who wish to enter this industry need to invest heavily on Research and Development as well as pharmaceutical department in order to produce a probiotic beverage. As Yakult has been proven by many professors such as Dr Ko Okumura (Juntendo University, Japan), Dr. Haruji Sawada and others, the credibility of Yakult beverage is high, which result to a high entry barrier for new entrants as well. Furthermore, potential entrants need to make sure they are able to differentiate their product from Yakult in term of higher nutrition or lower price or both. If firms are not able to come out with a better beverage than the existing beverage in market, then there is no point they enter the market as this will deficit the company. In a nutshell, the entry barrier for new entrants to enter this industry is high. Yakult is facing low threat of new entrants. b) Threat of substitute Porter’s threat of substitute definition is the availability of a product that the consumer can purchase instead of the industry’s product with similar benefits. Eventhough Yakult is the pioneer of probictic, substitutes products are still able to replace them. Customers can easily replace Yakult by purchase bottle of probiotic capsule, probiotic powder or probiotic drink. Example of probiotic supplements is Kordel’s Protect probiotic powder, which cost around RM70 for 30 sachs. Yogurt drink and yogurt powder are also substitutesthat can replace Yakult products. The more substitute the products are, the more competitive the industry is. In the long run, Yakult may suffer less profit. In this case, there are few substitute products in market that can replace Yakult products, so they are facing high threat of substitute products. c) Bargaining power of supplier Bargaining power of supplier occurs when buyers are too many but only few suppliers in the market. When it is too costly to change suppliers, the bargaining power of suppliers is relative high. The Yakult Plant in Calamba city, Laguna, is able to produce 1.6 million bottles of Yakult a day. In order for them to produce a bottle of 100ml Yakult Probiotic beverage, they will need few raw materials such as skimmed milk powder, sugar, and dextrose is blend with sterilized water to create a sweet, milky solution. While all these raw materials are not unique or highly differentiated product. Which means Yakult can get them from few suppliers, as there are not only one supplier in the market that supplies sugar, skimmed milk powder and dextrose. The suppliers industry is not dominated by small number of firm, thus the bargaining power of supplier is not harmful for Yakult. Furthermore, Yakult uses backward integration, where they have their own manufacturing factory to produce their probiotic beverage. The main ingredient in the probiotic dairy beverage, liveLactobacillus caseistrain Shirota is carefully cultured and tested in Yakult own laboratory. In other words, Yakult does not rely on outsider to get their main raw material, but they produced it themselves in their own laboratory and factory. In a nut shell, Yakult is immune with the power of supplier, as they having few suppliers instead of rely on one supplier. d) Bargaining Power of Buyers Buyer power is one of the forces that shape the competitive structure of an industry. When the power of buyer is strong, they can pressure the sellers to lower down the prices, improve product quality or better service. In contra, weak bargaining power of buyer will often makes an industry less competitive and increases the profit potential for seller. In this case, Yakult are facing high bargaining power from their buyers. Firstly this is because there are available substitute and large range of probiotic drink in the market that offered similar benefit to the customers, for example Vitagen, Nestle Yogurt drink, and probiotic supplement beverage. Yakult is not the only firm that produce probiotic daily beverage. Customers can easily switch to other product that available in the market, customers switching cost is low. Secondly, customers are price sensitive towards the beverage. If Vitagen probiotic drink is having promotion and the prices are much cheaper than Yakult Ace drink, customer will simply switch to purchasing Nestle yogurt drink. Thirdly, Yakult probiotic daily drink is not highly differentiated and standard. It become a daily basis for some consumer, thus consumer can switch to other brand that provide the same function as Yakult. In a nutshell, the bargaining power for Yakult buyer is relatively high. e) Threat of rivalry The intensity of rivalry among competitors in an industry refers to the extent to which firms within an industry put pressure on one another and limit each other’s profit potential. High intensity of rivalry means competitors are aggressively targeting each other’s markets and aggressively pricing products. While low intensity of competitive rivalry makes an industry less competitive and increases profit potential for the existing firms. The rivalry in probiotic beverage is minimal. Firstly this is because few competing firms are roughly doing the same size and serving the same amount of customers. Yakult, Vitagen, Nestle are sharing the almost similar market share. Secondly, there are lack of product differentiation for the existing brand in the market, Yakult, Vitagen, Nestle are offer the almost similar probiotic daily beverage in the market. This three probiotic beverage different in some ways but they do share the similar characteristic as well, which are help strengthen immune system and smoother the digestive system. Thirdly, customer brandloyalty is not significant, customer who consume Vitagen beverage might switch to consume Yakult on some day, and same goes to consumer for Yakult. In a nutshell, the threat of rivalry is minimal for Yakult Company. REFERENCES abhishek_g. (12 June, 2012). Yakult. Retrieved 17 June, 2014, from Slide Share: http://www.slideshare.net/abhishek_g/yakult-13298536 Consumer spending to slow down in 2014. (9 January, 2014). Retrieved 26 June, 2014, from The Sun Daily: http://www.thesundaily.my/news/925542 Cruz, H. (13 January, 2013). Vision, Mission, Objectives, Goals, Prob. its Background. Retrieved 30 June, 2014, from Prezi: http://prezi.com/mvkfvph4nkz0/vision-mission-objectives-goals-prob-its-background/ FAQs. (2010). Retrieved 15 June, 2014, from Yakult: http://www.yakult.com.my/html/faqs.html Honsha, Y. (2013). â€Å"Global Yakult†Ã¢â‚¬â€ Entering a New Growth Stage. Japan. Koon, C. P. (7 January, 2014). Malaysians Seen Curbing Spending as Living Costs Surge: Economy. Retrieved 26 June, 2014, from Bloomberg: http://www.bloomberg.com/news/2014-01-07/malaysians-seen-curbing-spending-as-living-costs-surge-economy.html Philosophy. (2010). Out Philosophy. Retrieved 10 June, 2014, from Yakult: http://www.yakult.com.my/html/our_philosophy.html Rollins, C. (16 December, 2008). RAISING HEALTH CONSCIOUSNESS UTILIZING â€Å"UNNATURAL CAUSES† SERIES AS STIMULUS . Retrieved 30 June, 2014, from https://www.wpi.edu/Pubs/E-project/Available/E-project-121808-155128/unrestricted/Chris_Rollins_Health_IQP_Final_v3.pdf Senterfitt, J. W., Long, A., Shih, M., Teutsch, S. M. (January, 2013). How Social and Economic factors affect health. Retrieved 26 June, 2014, from Social Determinants of Health: http://www.publichealth.lacounty.gov/epi/docs/SocialD_Final_Web.pdf TK-eShop. (2010). Cultured Milk Drink. Retrieved 30 June, 2014, from tk-eshop: http://www.tk-eshop.com/about-us/articles/articles/vitagen-nutrigen-yakult Wong, L. C. (2007). Development of Malaysia’s Agricultural Sector: Agriculture as an Engine of Growth? Retrieved 28 June, 2014, from ISIS.org.my: http://isis.org.my/attachments/386_Territorial_Disputes_in_East Asia.pdf Yakult. (2014). Profile. Retrieved 13 June, 2014, from Yakult: http://www.yakult.co.jp/english/ir/management/profile.html Yakult-Malaysia. (2010). Yakult Malaysia General. Retrieved 23 June, 2014, from Yakult: http://www.yakult.com.my/html/yakult_my_general.html

Thursday, September 19, 2019

Corning Electronic Products Division :: GCSE Business Marketing Coursework

Corning Electronic Products Division The By 1968 Coring realized market conditions were changing, technology was shifting to a commodity based market. Corning did not know if they wanted to be in this market. Some of the internal technical leaders were willing to turn away from this market claiming Corning developed high margin and highly technical products. Mean while sales and marketing were pushing hard to win new work in these fields disregarding the fact that Corning was not designed to compete in a fast moving commodity market. So, although sales were down Corning still relied on making their profits with out competition pressures. They relied on patents, technical know how and substantial capital investment joint. Corning started to see problems when its sales force started to focus on volume of sales without a concern for gross margins. The Sales group booked as many orders as they could to meet sales goals. Sales were giving away the store, claimed manufacturing. Marketing was just as bad. They projected a market for a product, had manufacturing make samples and spend on capital investment, only to come back later and say the market is not ten million, but, one million. Marketing claimed manufacturing was to slow to react to market conditions. Marketing clamed Product Development wasted time, up to seventy percent of product roll out was spent on process development. What happened was the trust that is necessary for departments to be able to work closely together went away. Through all of this lack of leadership, the company still held monthly meetings. Represented at these meetings in many cases were managers how did not know what was going on.